Logotype is, probably, main graphic element of design. Around him rotate all: from branding to graphic advertising. Logotype contribute to build brand identity and show graphically him soul.

The circle close himself, and for this reason, represent the absolute union, perfection. Roundness is sacred in their natural shape being the shape that contain others.

The horse is a symbol of strongness, energy, nobleness. Sometimes It has the task to guide souls to the “otherworld”.

The “S” word is abstract and remind the ancient symbol of complementary strongness and equilibrium: the ying-yang.